‘Transformers: Battle in Brooklyn’ Fan Event Details & More

Paramount Pictures and Hasbro are hosting a Transformers-themed fan event in Brooklyn tomorrow with showcases, big surprises, and more!
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A few days ago, Hasbro announced a partnership with Amazon to host a special fan event, “Transformers: Battle in Brooklyn,” in anticipation for the upcoming film Transformers: Rise of the Beasts. This event is happening in Brooklyn at the intersection of Waterbury Street & Scholes Street tomorrow from from 3 – 7 p.m. This special event, which serves as the film’s backdrop, will feature fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and surprises for fans.

Check out the special details down below. We’ll also be covering this event so check back here tomorrow!

Special Activities

  • Transformers Graffiti-Style Mural by Dragon76 – Hasbro teamed up with Japanese street artist Dragon76 to create a spectacular mural in East Williamsburg that showcases the Transformers brand in a vital, passionate ‘90s graffiti style—the perfect backdrop for memorable fan photos and videos to mark the release of Transformers: Rise of the Beasts.
  • Transformers Product Showcase – On display will be an exciting exhibit showcasing the hottest new toys like the Bumblebee and Optimus Primal 2-in-1 Converting Masks and the Beast Battle Masters Cheetor figure, as well as collectibles and more from the latest Transformers consumer product lineup. Attendees will also be able to browse a new collection of Amazon exclusive products inspired by the graffiti mural, including t-shirts, tanks, and hoodies for kids and adults from Merch on Demand, Amazon’s print-on-demand service that allows customers to shop millions of products from popular brands and independent designers. The showcase will include shoppable QR codes that make it easy to order items directly from Amazon. Prime members enjoy fast, free delivery.
  • Event-goers can grab some bites to eat from local, on-site food trucks, Glazed & Confused and Takumi Tacos, which will offer free food from special Transformers-themed menus on a first come, first served basis, as supplies last.

In addition, New York-area public transit riders will also have the opportunity to purchase Transformers-branded MetroCards featuring ‘90s graffiti artwork at select stations beginning June 2nd. Approximately 50,000 MetroCards will be distributed across machines located in Penn Station, Grand Central Station, and Times Square, while supplies last. Additionally, Transformers movie-inspired artwork will appear on Amazon Hub Lockers around the country.

Check out the synopsis and trailer for Transformers: Rise of the Beasts down below! The film will release June 9, you can also check out what’s coming out this month here.

During the 1990s, the Maximals, Predacons and Terrorcons join the existing battle on Earth between Autobots and Decepticons.

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Christopher Gallardo

Christopher Gallardo

Hi, my name's Chris and I write things at The Hollywood Handle. I like to write and learn about the animation world, play video games, and yes, go outside. A big Marvel, DC, and Star Wars fan/comic reader (indie too!) and occasional cinephile.
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